Safety

"73% of people feel safer in Uber or Lyft than HRM Taxis" - HRM Survey

REDUCES DRUNK DRIVING

Providing more/safer options so that people leave their car at home when consuming alcohol or smoking marijuana.
Uber is publicly endorsed by Mothers Against Drunk Driving.
Easy to offer to put a friend in an Uber home (and pay)

IN APP SAFETY FEATURES

Ability to choose only the highest rated drivers.
Ability to choose only passengers that are rated highly by their past drivers.
Share your location with a friend.
Pay for a friend (through the app) - for example, parents whose child is in another city in university could pay for an Uber account for emergencies

Eliminates Poor Behaviour

Driver and passenger ratings cannot drop below 4.6/5 stars or they risk being banned from the app.

REDUCES SEXUAL HARASSMENT

If a driver's overall rating dips below 4.6/5, they can permanently lose the right to drive in the company. If you rate a driver ⅕, they will never be reassigned to you. Same for passengers. 
You also have the ability to choose female drivers only

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